Singapore, 9 December, 2025 - Shopee Singapore has announced a S$50 million investment over the next year to accelerate the growth of Singapore’s small and medium enterprises (SMEs) as the platform marks its 10th anniversary. 

This commitment builds on a decade of working alongside local entrepreneurs and focuses on areas SMEs consistently identify as critical to growth: lowering start-up costs, upskilling and capability, stronger customer growth, enhanced fulfilment, and accessible pathways for international expansion. 

“Since the beginning of our journey here in Singapore, Shopee has always been committed to helping local SMEs capture the opportunities of the digital economy with the tools, knowledge, and support they need to grow,” said Chua Kel Jin, Director of Shopee Singapore. “As we celebrate our 10th anniversary, this latest investment reflects the commitment we made on day one to walk alongside SMEs in their growth journey and help them build lasting success, particularly as they navigate increasing competition and rapid shifts in technology and consumer behaviour. We will continue strengthening this support so SMEs remain well-equipped for the opportunities and challenges ahead, with new initiatives already underway and further support planned.” 

Supporting Singapore SMEs at Every Stage of Their Growth Journey 
With this investment, Shopee is strengthening the practical support that SMEs rely on to build resilient and future-ready businesses. These programmes address key challenges sellers most commonly face, and aim to help them grow with greater confidence at every stage of their journey. 

• ENTRY STAGE: Helping New Sellers Start Strong 

Lowering start-up barriers so new sellers can begin with confidence: To support early-stage entrepreneurs, Shopee will offer 0% commission fees for the first 120 days, easing cost pressures as businesses establish their online presence.

New sellers will also receive a 30-day free trial of the Shopee Coin Cashback Programme, which offers Shopee-sponsored cashback, discount vouchers, lower logistics fees, and increased visibility. These measures help SMEs gain early traction without heavy upfront investment. 

Expanding upskilling and capability building with tools and training: Shopee continues to deepen its focus on helping SMEs build essential digital skills, including strengthening its Seller Mentor Programme, which pairs new entrepreneurs with experienced sellers for hands-on guidance on store setup, marketing, and operational best practices. In addition, sellers will also have access to more expert-led webinars and training sessions throughout the year, covering campaign planning, listing optimisation, and business management. 

Beyond training and mentorship, Shopee will continue to introduce new features, including AI-powered tools to help increase operational efficiency for sellers. Earlier this year, Shopee deployed features such as the AI Product Photo and AI Model Try-On – two new solutions that help improve the visual quality of their listings. 

• GROWTH STAGE: Strengthening Operational Readiness and Marketing Reach

Enhancing fulfilment support to help SMEs meet rising customer expectations: As sellers begin to scale, dependable fulfilment becomes essential for maintaining customer trust and meeting buyer expectations on speed, reliability, and lower costs. Building on the robust fulfilment infrastructure enabled by Shopee Supported Logistics (SSL) and a wide network of third-party delivery and collection partners, Shopee is further enhancing the options available to SMEs. 

Through Fulfilled by Shopee (FBS), sellers can tap into end-to-end warehousing, packing, and delivery services supported by this ecosystem of partners. Flexible drop-off and pick-up arrangements help sellers manage handovers more easily, and sellers new to FBS can benefit from a 12-month FBS Free Trial*. This covers six months of free handling fees, 30 days of free storage and free pick-ups, followed by a further six months at 50% off the handling fee and 15 days of free storage.

FBS sellers also receive additional support such as daily Shopee-sponsored FBS vouchers and increased in-app marketing exposure with dedicated FBS campaign days, showcasing key FBS sellers and eligible FBS products. These initiatives help drive greater sales performance for FBS sellers and help SMEs access faster, more consistent fulfilment at a manageable cost.

For sellers who self-manage logistics, the Next-Day Delivery (NDD) 2 Pick-Up initiative, enabled by Shopee’s logistics partners, offers two scheduled parcel collections each day. This helps ensure steady handovers and improves delivery reliability, enabling SMEs to serve customers more consistently and convert buyer interest into sales.

Strengthening visibility and buyer engagement: Growing SMEs often seek ways to broaden their reach without incurring high marketing costs. Shopee continues to invest in cost-efficient channels, such as Shopee Affiliate Marketing Solutions, which connects sellers to a Singapore network of more than 180,000 affiliates and creators, including influencers, publishers, and social content partners. Sellers pay only for successful conversions, helping them scale their reach more sustainably. 

The YouTube Shopping Affiliate Programme further supports visibility by enabling creators to tag Shopee products directly in videos, Shorts, and livestreams, helping SMEs connect with high-intent audiences where they already spend time online.

To complement these initiatives, Shopee will offer upsized Co-Sponsored Affiliate Marketing Solutions (AMS) Commissions, where the platform funds part of the commission to affiliates. This makes campaigns more appealing to creators while keeping costs manageable for SMEs, helping sellers generate additional traction through the affiliate ecosystem. Shopee also invests in upsized platform-sponsored vouchers, such as daily Preferred Seller-exclusive vouchers, to help keep prices attractive and support stronger conversion for SMEs. 

Shopee also continues to expand its advertising tools that help sellers acquire customers more effectively. Earlier in 2025, the platform rolled out a series of AI-enabled and managed advertising features, and these additions have made it easier for SMEs to improve visibility, optimise campaigns, and drive more efficient marketing outcomes. 

• EXPANSION STAGE: Supporting Overseas Growth and Market Expansion 

Supporting international growth through simple and cost-efficient export programmes: As more SMEs expand their reach to markets beyond Singapore, Shopee offers two overseas selling programmes that make international expansion more accessible. SIP provides a highly convenient, low-cost way for sellers to start selling overseas with minimal effort, while the SG–MY Direct Selling Programme offers greater control for SMEs that want to build and manage a dedicated presence in Malaysia, with more overseas selling lanes currently being explored to further accelerate local SME growth. 

The Shopee International Platform (SIP) automatically syncs Singapore sellers’ product listings to markets such as Malaysia, Thailand, and the Philippines at no additional cost. Shopee manages payments, logistics, and customer service, enabling SMEs to reach new customers with minimal added complexity.

For sellers seeking greater control, the Singapore–Malaysia (SG–MY) Direct Selling Programme allows them to operate a dedicated Shopee Malaysia storefront. Participants receive early-stage support such as ad credits, traffic boosts, and commission fee waivers on initial cross-border orders. 

These pathways provide SMEs with flexible options to expand when they are ready, supported by the infrastructure needed for sustainable regional growth. 

Shopee has built a strong partnership with its seller community over the past decade and continues to support them through the tools, guidance, and ecosystem that help SMEs grow sustainably. As the platform celebrates this milestone, it remains dedicated to supporting local entrepreneurs in a fast-changing digital landscape through continued investment in capability building, fulfilment, and regional access to unlock new opportunities and enable long-term success.