Jakarta, November 18, 2025 — Marking a decade in Indonesia, Shopee Indonesia launched the Kampus UMKM Shopee Online Classes – Special Edition for Shopee’s 10th Birthday. Ten years of journey, ten acceleration classes for one goal: elevating Indonesian MSMEs. This program offers 10 free online training sessions designed to be practical and applicable, covering topics such as operational optimization, Shopee feature utilization, creative marketing, and export readiness, with the materials delivered by Top Shopee Sellers, Seller Mentors, and industry experts. The initiative was inaugurated by the Ministry of Cooperatives & MSMEs of the Republic of Indonesia as part of efforts to strengthen digital business skills for MSME players, empowering them to compete both locally and globally.
Temmy Satya Permana, Deputy for Small Enterprises at the Ministry of Cooperatives & MSMEs, expressed appreciation for Shopee’s long-term commitment to supporting the growth of Indonesian MSMEs over the past decade. “I congratulate Shopee for launching the Kampus UMKM Shopee Online Classes 10th Anniversary Special Edition as part of efforts to provide training and mentorship for MSME entrepreneurs. According to the reports we received, MSMEs from 514 cities and regencies across Indonesia have benefited from Kampus UMKM Shopee training. We hope this reach continues to expand and serves more MSMEs in various regions, including 3T areas,” said Temmy.
Radynal Nataprawira, Deputy Director of Public Affairs, Shopee Indonesia, reinforced Shopee’s commitment to being a partner in the journey of Indonesian MSMEs. “Since its establishment in 2021, Kampus UMKM Shopee has had one mission: expanding access to digital education for MSME entrepreneurs throughout Indonesia. We believe that when MSMEs have access to knowledge and technology, they can grow faster, broaden their market reach, and even go global. This is why we provide training programs with continuously updated modules and dedicated instructors — all aimed at helping MSMEs maximize their sales and expand to global markets,” Radynal explained.
Shopee continues to strengthen the digital literacy skills of MSMEs through Kampus UMKM Shopee Online Classes. Since 2021, the program has provided digital business training to millions of MSMEs across Indonesia, offering more than 350,000 hours of training supported by nearly 400 modules covering relevant and practical topics for today’s digital landscape. “Online Classes” make it easy for MSMEs nationwide to choose the training programs they need and join from any of the 514 cities and regencies across Indonesia.
“Ten years ago, Shopee began its journey in Indonesia with one mission — to advance the digital economy together with all layers of society. Today, that mission remains the same. Only now, our steps are stronger and our journey broader. We remain committed to accompanying Indonesian MSMEs through training, guidance, and programs that deliver tangible impact. We express our gratitude to the Ministry of Cooperatives & MSMEs for the continued synergy and collaboration in accelerating digital transformation and empowering MSMEs to become more competitive and move up the value chain,” Radynal concluded.
10 Kampus UMKM Shopee Online Classes – Special Edition for Shopee’s 10th Birthday
The Kampus UMKM Shopee Online Classes Special Edition for Shopee’s 10th Birthday is free for all MSMEs in Indonesia and will run online from 18 November to 9 December, 2025. These sessions will feature capable and inspiring speakers from Shopee’s top sellers, Seller Mentors, and industry experts across 10 sessions.
MSMEs and local entrepreneurs can register for the Kampus UMKM Online Classes Special 10th Anniversary Edition through this link.
