Brazil, October 22, 2025 - Shopee Brazil has launched the fourth edition of “Shopee Christmas Letters”, an initiative that enables shoppers to sponsor children up to 17 years old this holiday season. Between October 22 and November 21, 2025, 2,000 letters written by children and teenagers will be available on the campaign website. By offering shoppers a 50% discount coupon, Shopee covers half of the donation and will be responsible for packaging and delivering all the gifts to ARCO Associação Beneficente.

This initiative is part of the Shopee Donations program, which aims to create a positive impact on the lives of individuals and communities in vulnerable situations through leveraging technology.

“We are very happy to see an initiative like this grow and positively impact more and more children. We see consumers, sellers, employees, and the community working together for the benefit of children. We have reached the fourth edition with twice as many letters and with the certainty of the great social impact generated, bringing joy not only to the children, but to the whole family,” says Felipe Piringer, Head of Marketing at Shopee Brazil.