Brazil, September 10, 2025 - To celebrate Children's Day, Shopee Brazil launched the "Magic Order" campaign in partnership with the Vakinha Institute. From September 10th to 28th, the initiative allows shoppers to sponsor more than 1,000 children aged 0-15 in socially vulnerable situations in Paraisópolis and Guarulhos (SP).
The initiative is supported by local NGOs such as Pró Saber, Misael Cardoso, and Irmã Celeste, all of which work closely with these communities. Through the Magic Order campaign page on Shopee, shoppers can read letters written by the children and select a gift to donate. Shopee also covers half of the cost with a special 50% discount coupon at checkout. All gifts will be delivered by corporate volunteers in collaboration with the Vakinha Institute, bringing joy and support to children who need it most.
“Shopee is committed to social responsibility initiatives, and this is another opportunity to create a positive impact on communities. Working alongside great partners and engaging our shoppers in this mission of solidarity reinforces our purpose of transforming lives through technology,” says Felipe Piringer, Head of Marketing at Shopee.
Transforming Lives Through Technology
Leveraging technology and its platform reach, Shopee Brazil is making it easier for people to support meaningful social causes in a simple, fast, and accessible way. Through the Shopee Donations section, available on both the app and website, users from anywhere in the country can contribute directly to impactful initiatives.
The goal of this initiative is to support Brazilian communities by increasing the visibility of civil society organizations. Within the Shopee platform, dedicated donation “stores” allow users to support different causes by purchasing digital products as charitable contributions, in a practical, secure, and transparent manner.
Organizations featured on the section include ARCO, Vakinha, Fala Mulher, Associação Cidadão Pró-Mundo, GRAACC, Instituto Água Viva, Instituto Alicerce, Instituto Novo Sertão, Anjos de Patas Indaiatuba, CEERT, and Casa Neon Cunha.
