Singapore, April 2, 2025 - Shopee Singapore has launched the Shopee Majulah Club — a campaign dedicated to supporting seniors in Singapore with more savings, better access, and greater confidence when shopping online. Introduced as part of Singapore’s SG60 celebrations, the initiative offers seniors aged 50 and above a tailored experience that combines exclusive perks, trusted brand deals, and practical digital literacy support. It builds on Shopee’s ongoing efforts to engage seniors meaningfully and help them manage rising living costs while embracing digital platforms with ease. Eligible seniors aged 50 and above can unlock Shopee Majulah Club perks by updating their birthdate in the app, gaining access to 20% cashback with no minimum spend, upsized vouchers from senior-focused brands, exclusive deals at accessible price points, and a complimentary upgrade to Gold Tier with added benefits like free next-day delivery.

Between 2023 and 2024, Shopee saw a 10% increase in the number of users aged 50 and above placing orders on the platform. As seniors become more digitally active, the Shopee Majulah Club aims to support this momentum by making online shopping more affordable, accessible, and intuitive for this growing demographic. 

“The Shopee Majulah Club reflects our belief in using technology to improve everyday lives,” said Chua Kel Jin, Director, Shopee Singapore. “As we celebrate SG60, it’s a timely moment to recognise the contributions of our senior community and support them in new, relevant ways. Through this initiative, we want to make online shopping more accessible, intuitive and beneficial for seniors. Our aim is to empower them with the confidence, tools and support to participate fully in the digital economy and enjoy the convenience that technology can bring to their daily lives.”