Manila, Philippines, October 5, 2023 – Shopee is breaking barriers and opening up new horizons for Filipino Micro, Small, and Medium Enterprises (MSMEs) with the launch of #TatakPinoy International. This groundbreaking initiative empowers local sellers to broaden their business horizons, forging connections with customers worldwide and elevating the global footprint of Filipino brands. Furthermore, it provides a platform for Filipino entrepreneurs and artisans to showcase their talents and wares to an international audience, promoting Philippine culture, craftsmanship, and innovation on a global scale. The free program will be made available first to Shopee’s markets in Singapore and Malaysia.
#TatakPinoy International marks a substantial leap in Shopee's mission to empower Filipino businesses in the digital age, offering them opportunities for expansion and growth. This commitment is reflected in Shopee's array of services and features, including Shopee Live, Shopee Affiliates, and Shopee University, which not only equips sellers with the knowledge to start their e-commerce ventures but also helps them elevate their brand presence and foster close-knit communities with KOLs and buyers.
“Shopee’s core mission has consistently been to support the growth and success of Filipino entrepreneurs. We’re excited about the potential to expand their presence globally through #TatakPinoy International. This underscores our unwavering dedication to fostering local economic growth and forging sustainable opportunities for our community of local MSMEs. We will remain committed to harnessing the transformative potential of technology to facilitate long-term growth for our Filipino sellers,” shared Vincent Lee, Head of Shopee Philippines.
#TatakPinoy International will soon be open to all Shopee sellers in the Philippines, which promises a shopping experience with seamless cross-border logistics support. It will help Filipino sellers establish connections with overseas buyers, while Shopee, in collaboration with its third-party logistics partners, will streamline the order processing and fulfillment. This allows Shopee sellers and brands to maintain their local selling experience while broadening their reach to a larger pool of buyers and increasing order volume.
Shopee's latest program marks a significant milestone in the Philippine e-commerce landscape, and aligns with the nation's broader economic goals. The initiative is poised to bring substantial advantages to local sellers while fostering a deeper cultural exchange and collaborative spirit across Southeast Asia.
