São Paulo, August 28, 2023 – Shopee introduced the "Cashback do Bem" (Good Cashback) campaign as part of its 9.9 Super Shopping Day sales as part of its Shopee Doações (Shopee Donations) initiative that aims to help support local Brazilian communities. 

From August 28th and September 9th, Shopee users who contributed a minimum of R$10 through Shopee Doações received 100% cashback of the donated amount in Shopee Coins, which can be used to avail discounts when making purchases on Shopee’s platform. 

Shopee users could also choose which partnering institutions their donations would go to: GRAACC, Instituto Novo Sertão, Instituto Alicerce, Associação Cidadão Pró-Mundo, Anjos de Patas Indaiatuba, Fala Mulher, IRME, Projeto Orsi, and Instituto Água Viva.

"We want to promote a culture of giving within the country while supporting underprivileged Brazilian communities. Recognizing that our users value savings on their purchases, we created  this campaign to encourage users to participate in acts of goodwill, with the added benefit of receiving value in return as a gesture of our appreciation for elevating the significance of our charitable endeavors,” said Luciana Ferraz, Manager of Communication and Corporate Responsibility at Shopee Brazil.

Shopee Doações (Shopee Donations) is an initiative that aims to support Brazilian communities by collaborating with national organizations that operate virtual 'stores' on Shopee's platform, offering digital products for charitable donations. 100% of the donated amount will go  directly to NGOs, while donors are able to benefit from the convenience and various payment options offered by Shopee, which include credit cards, boleto, and PIX.