Thailand, August 23, 2023 – Sea (Thailand) and the Stock Exchange of Thailand (SET) have come together to pool their expertise to create the 'Smart E-commerce Entrepreneur' video series. The five-part series aims to empower local Thai online entrepreneurs by offering concise and user-friendly content that will enrich their knowledge of business management and boost their competitiveness. The series will explore topics related to ‘E-commerce Business Operations' and 'Financial Literacy for Online Businesses.'

Ms. Panwadee Ladawanataya, Assistant Vice President at the Stock Exchange of Thailand, highlighted the SET’s commitment to fostering sustainable businesses across all dimensions  guided by its vision of “Making the Capital Market ‘Work’ for Everyone.” Its key initiatives include working to advance entrepreneurial knowledge and skill sets. This endeavor not only provides support to existing business professionals but also shares valuable insights with wider audiences through the 'Entrepreneur Learning Room’ initiative which utilizes digital learning resources, e-learning clips, video series, articles, and over 600 infographics to share valuable insights with a wider range of audiences. The collaboration with Sea (Thailand) harnesses the collective strength of each organization to amplify the benefits to broader audiences, especially in the rapidly growing community of online entrepreneurs.

Sharing about how entrepreneurial skills are enhanced on the Shopee platform, Dr. Sorut Vanichpanunt, Managing Director of Sea (Thailand), said that “starting an e-commerce business is now both accessible and cost-effective, contributing to a significant increase in  online entrepreneurs in Thailand over recent years. As important entities of the e-commerce landscape, Sea (Thailand) and Shopee are dedicated to enriching understanding and nurturing the entrepreneurial skills of Shopee sellers. Recognizing the intense competitiveness of the current business landscape, new sellers may encounter challenges, particularly in areas such as store management, cost calculations, pricing strategies, inventory handling, and taxation. Hence, the collaboration with the Stock Exchange of Thailand forges a fusion of expertise to address these challenges faced by online entrepreneurs.

The five-part "Smart E-commerce Entrepreneur” video series can be viewed on platforms such as Shopee University, SeaAcademy.co, and the LiVE Platform by SET.