Indonesia, August 11, 2023 – In commemoration of Indonesia’s 78th Independence Day, Shopee has launched the 17.8 Festival Pilih Lokal campaign to inspire communities to show pride for locally-made products and contribute to the growth of the country’s MSMEs. 

Daniel Minardi, Head of Brands Management & Digital Products at Shopee Indonesia, highlighted Shopee’s commitment to being a genuine partner to Indonesian MSMEs, noting that the campaign unites millions of high-quality products from Indonesian MSMEs with consumers’ preferences, ultimately helping to strengthen the local economy.

Shoppers can find a wide selection of the best local brands in Indonesia, spanning fashion, food and beverages, beauty products, and household essentials. Each curated collection guarantees that shoppers are presented with the highest quality options from local MSMEs.

Over the years, Shopee has dedicated itself to supporting the growth of local MSMEs through the Shopee Pilih Lokal channel, which serves as a platform to highlight outstanding local products. Through this initiative, Shopee curates quality collections from various Indonesian MSMEs, thus helping to empower local entrepreneurs. This ongoing endeavor takes center stage with the Shopee 17.8 Festival Pilih Lokal campaign this year, injecting energy into the festivities of Indonesia's Independence Day.

Through this campaign, Shopee aims to realize its commitment as a partner that harnesses the digital potential of MSMEs, enabling them to expand their market reach. The diverse range of programs and promotions in this campaign also seeks to foster greater pride in local brands among Indonesians and heighten recognition of their vital role in propelling the economy through the MSME sector.