Paris, June 9, 2022 – Shopee has partnered with the Surakarta City Government, the Indonesian Embassy in Paris, and Le BHV Marais Paris, to present ‘Java in Paris,’ a program that brings products by hundreds of Indonesia MSMEs to Le BHV Marais, one of the biggest department stores in France under the Galeries Lafayette network. The selected products will be displayed and sold at the department store from June 8 to July 17 this year.
The Java in Paris program is an extension of the Shopee MSME Export Solo Campus, which has facilitated exports from 10,000 Solo MSMEs to the global market within a year of its launch. The Shopee MSME Export Campus, Shopee’s seller training and support facility, is present in nine Indonesian cities and has successfully helped over 180,000 local MSMEs reach new markets such as Vietnam, Malaysia, Thailand, Brazil, and Mexico.
According to the Ambassador of the Republic of Indonesia to France, Andorra, Monaco, and UNESCO, Mohamad Oemar, the Java in Paris program is a result of tremendous partnership between the central and regional government, as well as the private sector. Speaking at the launch of the showcase, the Mayor of Surakarta, Gibran Rakabuming, also stated: “Java in Paris becomes the new achievement for Indonesian MSMEs to be known and acquired in the European market. Through these MSME products, we can also introduce stories and cultural values even though this is just a glimpse of the grand Indonesian culture. We thank the Indonesian Embassy in Paris, BHV Marais, and Shopee Indonesia for the incredible synergy and support that now we are able to witness Buah Karya Anak Bangsa on the world stage.”
Director of BHV MARAIS Home & Eataly Paris Marais Purchasing, Amandine de Souza, further elaborated how the department store collaborated with Shopee to curate the best brands and products from Indonesia for consumers in Paris to discover. She added that as part of the program, BHV Marais visitors will also be able to immerse themselves in Indonesian culture through various workshops, music performances, and UNESCO photograph exhibitions.
Director & Country Head of Sea Indonesia, Kiky Hapshary explained that the initiative aims to empower local enterprises, and is the result of strategic synergy and collaboration between the government and private companies in providing wider market access for MSMEs.
Noting that the Java in Paris program marks the first anniversary of the Shopee MSME Export Solo Campus, Executive Director of Shopee Indonesia, Handhika Jahja, emphasized Shopee’s commitment towards accompanying Indonesian MSMEs in every step of their journey. He also expressed the hope that the program can positively impact Indonesian MSME development, and provide local businesses with a platform to thrive Indonesia as well as the global arena.
